Pepsi mango5/16/2023 ![]() ![]() ![]() Beginning March 22, Pepsi Mango will be available at grocery. The campaign was partially inspired by the video-dating fad of the 1980s, Kaplan explains, with each individual’s personal ad being accompanied by a fun introduction and their contact information so prospective partners “can slide into their DMs.”īeyond the social activations, Pepsi Mango’s ad rollout involves a TV commercial cut in both English- and Spanish-language versions that’s set to Jason Derulo’s top 40 song “Take You Dancing.” First airing next week during shows such as “American Idol” and “The Masked Singer,” the TV spot was handled by creative agency CLS, while other elements, including Pepsi’s digital dating campaign, come courtesy of VaynerMedia. PepsiCo announced the nationwide rollout of Pepsi Mango, the Pepsi brands first new permanent flavored cola in five years. Those profiles are slated to run nationwide on Instagram beginning March 28. If you’re looking for hot takes and cold Pepsi, you’ve come to the right place. “A lot of things that are so right for each other and work so well together, you’d never expect, and dating is one of the areas where that’s the case,” Kaplan says.Īfter recruiting a batch of 10 “interesting, young singles” via online callout, the company will begin converting its some of its social media ad inventory to help find eligible bachelors and bachelorettes find their perfect match. To announce Pepsi Mango to the world, the brand considered other unique pairings that unexpectedly work together, eventually settling on the theme of genuine relationships as an avenue to launch the new mango-flavored drink. The new mango-flavored drink is Pepsis first new permanent flavored cola in five years. has grown three-fold over the past decade, and sales of mango-flavored beverages-a particularly strong performer in the alcohol category-now approach $9 billion annually, he adds, calling it “one of the most popular fruits in the world.”įlavored beverages are a “huge growth driver” in the cola space right now, he says, noting that the flavor profile and branding of Pepsi Mango “is something that works with our core Pepsi consumers” as well as other demographics, such as Hispanic consumers. Consumption of the tropical fruit in the U.S. “Simply put, mango’s having a moment right now,” says Todd Kaplan, VP of marketing at PepsiCo. It also marks Pepsi’s first simultaneous release of a flavored cola’s regular and Zero Sugar varieties. Buy Pepsi Mango carbonated drink 330ml in the Novus online store Affordable prices More than 5000 promotional products Delivery in Kiev Only. ![]() Also Read: Inside Foxs Plan to Make Pepsi Game Show Cherries Wild Not Look Like a Pepsi Commercial Lauren. To celebrate the “oddly perfect pairing” that is the new Pepsi Mango, beverage giant PepsiCo has embraced the world of online dating, turning over some of its digital media inventory to advertise real-world singles as part of the product’s launch campaign.Īvailable on store shelves nationwide from Monday, March 22, Pepsi Mango marks the company’s first permanent addition to its flavor portfolio in five years. Carbonated Pepsi drink is one of the most popular and most frequently chosen beverages in Poland and in the world. Pepsi Mango is the soda brand’s first new permanent flavor in five years. ![]()
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